When you’re running a small business, making mistakes comes with the territory. Over the last ten years, we’ve made plenty of them—inconsistent branding, missed opportunities, and selling from a 'pick me' energy. Every mistake taught us something valuable, but the hardest lessons were the ones that cost us real money. Desperate to fast-track our growth, we decided to invest heavily in an industry "expert." We hired a 1-on-1 marketing guru, handing over $13,500 with the promis

When you look around at mainstream sales advice, you’ll hear the same noisy tactics repeated over and over: Be more aggressive. Pressure prospects on the phone. Constantly prove your worth to convince people to buy. If reading that makes your stomach drop, here is the truth: those tactics are completely wrong for a lasting, sustainable business. Throughout our years of trial and error, we learned that while there are hundreds of ways to make money, not all of them will align